In most Western countries white is the color for brides. In the East, it's the color for mourning and funerals. White is often associated with hospitals, especially doctors, nurses, and dentists. Some cultures viewed white as the color of royalty or of dieties. Angels are typically depicted as wearing white. In early Westerns the good guy wore white while the bad guy wore black.
In most cases white is seen as a neutral background color and other colors, even when used in smaller proportion, are the colors that convey the most meaning in a design. The use of white to signify cleanliness or purity or softness.
Some neutral beige, ivory and creams carry the same attributes as white but are more subdued, less brilliant than plain white. Use lots of white for a summery look. Use small amounts of white to soften a wintery palette or suggest snow.
Used with light or pastel tones, white is soft and Spring-like and helps to make the pastel palette more lively. White can make dark or light reds (Pinks), blues and greens look brighter, more prominent.
Images via: Air We Inspire; Candance Rose; Flickr; Intimate Weddings; Rachel Withing; The Brides Cafe; Those Pretty Things, We heart it;